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Creating a Good Online Dating Profile Get others to find you! Every singles day, millions of singles in the UK consider what to put on their online dating profile. On the one hand, such variety is great for you; on the other hand, you have to be very smart so that others take notice of you. It is all about finding a balance. How to communicate to other members what you are looking for, but also how to avoid sounding too bitter or alienating. You need to know how to win someone over, but at the same time try not to sound condescending!

So, Here Are Our Tips for an Outstanding Online Dating Profile! Tip #1: Imagine your online personals to be an ad in a glossy magazine. With you as the product that needs to stand out from the crowd of fantastically designed adverts!

You are, in a way, selling yourself and therefore need to look your best and most appealing. After all, once you've sent your first message, what do you think the other user will do?

Of course they'll want to take a look at your profile!

Tip #2: Adding a photo is an absolute must! A good profile photo is a must these days. There is literally no excuse not have one: every smartphone, every computer and every tablet has a camera. That being said, make sure to actually take some time to craft your profile photo and ensure that it shows the best and sexiest side of you! Tip #3: The headline is the key to success!

An online dating headline is crucial to giving other singles a bit of insight into who you are. Like your photo, you will probably want to take some time to consider it. Favourite quotes, personal phrases or indeed anything that you think will capture attention and leave a positive impression are always good places to start!

Tip #4: Avoid negative formulations. These include phrases such, as "Actually, I’m not really into online dating and I’m just trying this out for a laugh…" "Don’t message me if…" and then give a Biblical list of reasons. There’s nothing wrong with having preferences about who should message you, but don’t come off as bitter, angry or overly picky. This will just frighten other singles away from your profile! Tip #5: You should also avoid unlikely exaggerations. OK, not many people exaggerate to ridiculous proportions, but try not to go over the top or tell outright lies that potential matches will probably discover within seconds of meeting you (height is a good example!). It is simply best to be honest but also accentuate (not exaggerate!) your good points! Tip #6: Phrase your dating personals positively and strikingly! This is more of an expansion on the last point, but it deserves its own paragraph: Really give thought to it beforehand and create a short, precise, positive and honest dating personal ad. Try to imagine what expectations the reader of your profile could have, and what you could fulfill. Tip #7: Personal details: Who are you and who are you looking for? Now you have the chance to present yourself in more detail. The reader must feel drawn by the profile, insofar as they really want to find out more and get to know you. The number of competitors that you have on dating sites is huge. Once again: Make an effort when creating your dating personals and your profile in order to stand out against the other singles! Tip #8: Create a list of your qualities that you and others cherish. Think about your friends and what they like about you. Hell, why not ask them?

It’s good to get a (somewhat) objective view of your positive traits. Yes, this involves doing a bit of outer soul-searching, but it’s worth it. Not only will you feel better about yourself, but it’ll give you useful material to post up on your dating profile!

Tip #9: The goal of dating personals is the response. Overall, your endgame is to get a reply to the messages you send out (or, even better, being the one to get messages first!). Your statements should provoke a (positive) response from the readers. You also want to learn more about the other person and see if you two would end up as a good match for whatever you’re both looking for. A Few Tips Regarding Your Dating Profile Photo: Think of a job application: If you were to put a photograph on your CV or resume, would you put up any old picture?

No: you would ensure that you look well-groomed and presentable. We’re not saying that you should use a formal, stiff picture on your dating profile, but choose one that fits. Casual is fine, but try to capture your best side and ultimately make a bit of an effort!

Try to imagine how others will perceive it. Don’t worry about your imperfections: there are lots of old, chubby and 'unattractive' people on dating sites. Remember, beauty is relative and not everyone finds the same things attractive. Be honest, but in your photo try to highlight your best physical qualities. These days, a professional photo isn’t necessary. It’s definitely a step in the right direction and one we would recommend, however there are many more possibilities: your smartphone, tablet or any digital camera you have lying around. Just make sure to look friendly and approachable! How Dating Apps Spend Millions on Native Ads to Get More Singles Aboard. According to Statista, 8% of 18– to 29-year-olds are in a committed relationship with a partner or spouse they met online. Using a dating app has become a meaningful and common method for people to find the love of their life. Of course, there are many more people out there using these various apps looking for casual dating, friendship, and other things. Because of this, the dating industry is extremely saturated, with 1,500 apps fighting for the same users: single women and single men. Among the key players, we’ve noticed that the biggest have differentiated themselves largely by using a tool that’s proved powerful in many other industries and niches: native ads. Match.com: One of the oldest dating platforms in the internet Zoosk: A dating app that is available in more than 25 languages OurTime: A dating app concentrating on an older demographic. Match.com. Match.com, founded in 1993, is probably the oldest and biggest company on the list. When the World Wide Web became popular, it was one of the first few sites that helped people hook up. The site is now under the Match Group, which owns most of the popular dating apps, including Tinder, OKCupid, and Plenty of Fish. The Match Group is forecasting a revenue of up to $1.72 billion this year. Ad spend. While they did put a lot of money on Taboola ($9.7M) and Adblade ($5.6M) last year, they’ve since put all of their money on Yahoo Gemini ($11.5M): Publishers. They’ve put more money on topic homepages than on individual posts. For example, the finance, style, automobile, and sports sections have been pumped with a lot of ads. When it comes to individual pages, they’ve targeted sports pages related to soccer and the NFL. These are male-dominated pages, and we all know that men are more into dating sites than women. Many folks using Classmates will be hit with old memories of crushes and “first loves.” Recollection of such youthful experiences can easily make singles open to the idea of hooking up. This is probably the most creative way to target potential leads! Creatives. Here is one example. The ad blends really well with the website and looks more like an extension of it, with the apparent option to choose age: For native ads, the creatives look like this: As you can see, the text is targeting a particular locality, in this case, “Ashburn.” This is much better than using the term “your area,” as in the previous creatives. Landing Page. Match’s landing page is their website itself, with the profiles of singles listed on it. This the best way to get people to use their service. It doesn’t even feel like a landing page: The header says “Register Now and Look for Free!” For a single guy who’s just seen an attractive woman, this is probably the best CTA you can use at the top of a lengthy form. There’s even a screenshot of the profile on the side to keep the leads motivated! Zoosk. Zoosk was founded in 2007 and has a presence in over 80 countries in over 25 languages. They have a user base exceeding 40,000,000 users. According to Wikipedia, they had an estimated revenue of around $178 million in 2013. Though their service had no monetization strategy in the beginning, after a tough year in 2014, they introduced a premium fee to message someone more than once. It costs $12.49 per month if you get on a 6-month membership. Ad spend. They’ve tried out Google Networks ($625.9K), Direct Buys ($175.9K), and also native ads via Yahoo Gemini ($437.8K). Their constant reliance is on Google Networks. But because they’ve not continued with Gemini, we can assume it was a failed experiment. They’ve also toned down Direct Buys after a few initial experiments. Publishers. Just like Match.com, Yahoo is Zoosk’s top publisher, where they spent most of the money. But it was all spent on one go in January 2018. They’ve mainly concentrated on individual pages inside finance and sports sections instead of going for the main hub page or homepage. This could be the reason they didn’t get much ROI. With the quality of this website being low, users will look for a better experience. nning ads here is super contextual because people are here with the intention of finding a partner. This was a direct-buy ad. However, they’ve reduced spending here for some time now. This could be after finding better channels with higher ROI. Creatives. At the top, they’ve mentioned “Online now” and “4 miles away” to induce FOMO. Moreover, the cross and tick symbol is a well-known reference to dating apps. The CTA “Find your next date” coupled with a CTA button, “Browse Singles,” is good enough to get clicks from singles. One of the biggest problems most dating apps have is the lack of female representation. This is a great effort by Zoosk to attract women above the age of 40. So what happens when you click on this creative? More on that in the next section! Landing Pages. For the standard ads, they’ve used their homepage for conversions. There is a simple account-creation form to the right, with options to sign up using Google or Facebook. In the copy, they’ve used terms like “40,000,000 singles worldwide,” “3 million messages sent daily,” and “over 30 million downloads” to gain trust. However, when it comes to native ads, like the image ad shown above in the previous section, the visitors are taken to a blog on the Zoosk website. The header is the same as the ad copy: “Where to Meet Men in Your 40s”; the image used is also the same. To the right, there is a display ad that says “local singles want to chat,” with a CTA to “Accept.” Many site visitors will convert here. As you can see, it also quotes other Zoosk users who have found success with the app. It ends with a CTA to sign up to Zoosk for free. OurTime. OurTime, founded in 2011, is the newest platform in this list. They cater to people above the age of 50. They have an estimated annual revenue of $8 million. Ad spend. OurTime has spent around $3.9 million over the course of 24 months. They’ve not depended on ads constantly for gaining leads. It looks like they’ve used ads to mainly boost their sign-ups from time to time. Of all such campaigns, the recent one was their biggest, for which they spent $1.5 million in July 2018 alone. This campaign was run entirely on the Yahoo Gemini network. Publishers. Like all other websites, OurTime’s primary publisher is Yahoo via the Yahoo Gemini network. Just like the others, they’ve spent money on finance- and sports-related pages. They’ve concentrated on hub pages, just like Match.com, and also on a few individual pages, which are related to romance and marriage. This is an entertainment website with content that can be addictive. For example, the top pages they’ve targeted talk about hilarious Twitter account renames and funny animal photobombs. In a way, it is the kind of website jobless singles would spend time on. Creatives. The display ads also are similar. It’s just that they’ve used multiple images. Here, they’ve used just “mature woman” instead of specifying any name. Landing Pages. It is basically a lead-generation form that shows just one step at a time. This is a great idea to improve conversion, for two reasons: By showing just one question at a time, people are not overwhelmed. It doesn’t look like it requires much effort, as opposed to a form that shows everything in one go. Once they are invested in it—after answering a couple of questions—people won’t feel like quitting just like that. Conclusion. When it comes to targeting, choosing Classmates is a very creative approach adopted by both Match.com and OurTime. When choosing your publisher, try to think outside the box like these brands. nning ads on Mingle2.com is a great growth hack by Zoosk. When it comes to context, this strategy is a killer. Try to find sites that are offering your type of service on a freemium model. These websites will probably run ads as their monetization strategy. When it comes to ad creatives, Match.com stole the show. They just proved that the best ad creatives are ones that don’t even look like ads! OurTime nailed it with their interactive landing pages. It is a great hack to reduce bounce rates. This works very well, especially if you have a lead-generation form that can seem too long. Advertising On Dating Apps Broken Down In 7 Statistics. 7 Top Dating App Advertising Statistics That Will Guarantee A Swipe-Right On Your Next Campaign. Dating apps are the definition of modern love. Where people once cast their nets far and wide looking for romance, dating apps have scooped up and hand-delivered romantic connections for everyone’s convenience. The convenience of online dating paired with the universal pursuit of love has made dating websites and apps extremely popular platforms with large user bases and plenty of marketing opportunities. We’ve compiled the most important statistics on dating apps and online dating, including online dating demographics, attitudes, and advertising opportunities. A study conducted by Pew Research estimates that 15% of U.S. adults have used online dating sites and mobile dating apps. Three years prior to the study, only 9% of Americans were looking for connections through websites and apps. Online dating has become a destination for people looking for positive changes in their lives. As the number of single people grows and the popularity of online dating rises, advertisers could benefit from marketing on online dating platforms. 2. 59% of Americans have positive attitudes toward online dating. In 2005, only 44% of U.S. adults thought that online dating was a good way to meet people. By 2015, online dating was more culturally acceptable, with 59% of Americans believing that it was a viable way to meet potential partners. Additionally, negative attitudes toward online dating are declining, albeit more slowly than positive attitudes are growing. In 2005, nearly one-third of Americans believed that those who used online dating services were desperate. Ten years later, that belief is held by less than one-fourth of the population. The decreasing stigma surrounding online dating will lead to increased adoption and new opportunities for marketers. 3. 90 minutes are spent by an average user each day on the largest dating app, Tinder. Tinder, the largest mobile dating app, processes 1 billion swipes and 12 million matches per day, globally. Tinder users are very active, opening the app an average of 11 times a day. Women spend an average of 8.5 minutes per session and men spend an average of 7.2 minutes per session. In total, a person could be spending 90 minutes a day in the app. That much time in-app is a powerful asset that digital marketers can use to their advantage. 4. Online dating is most popular with adults under 25 and adults in their 50’s. The number of 18-24-year-olds who using online dating has more tripled since 2013 when just 10% of the age group was using an online dating site. Two years later, that number grew to 27%. Substantial growth is likely attributed to changing attitudes as well as the widespread use of mobile dating apps. In 2013, only 5% of 18-24-year-olds used mobile dating apps. Now, over 22% have reported using dating apps on mobile. This has significant implications for marketers who are looking to target today’s largest consumer groups: Millennials and Generation Z. Online dating is growing in popularity among adults over 50, too. For individuals between the ages 55 and 64, online dating usage has doubled from 6% and 12% between 2013 to 2015. Online dating for adults ages 45-54 also increased 5%. Understanding which demographics use online dating services will help marketers target audiences more precisely. 5. 22% of online dating app users have asked others to look at their profile. Online dating apps don’t just attract the eyes of those looking for romantic partners. Profiles are also viewed by users’ close friends who are keen to give advice. Approximately 22% of online daters have asked someone else to review their profile. As such, dating apps represent a great way for brands to reach multiple people through a single screen. 6. More than 90% of Match Group’s 59M monthly users are not paying members. Match Group is the global leader in online dating, owning sites and apps such as Tinder, Match.com, and OkCupid.com. Of Match Group’s 59 million total monthly users, o nly 5.5 million are paying members. This means that 90% of Match Group’s users will be exposed to advertisements between swipes and connections on the free versions of its platforms. Marketers can place advertisements in dating apps with confidence that the ads will be seen by a large audience. 7. 2 out of 3 gay couples meet online. Online dating is immensely successfully. In fact, studies have found that two out of three gay couples likely met online. For straight couples, that number is closer to 1 in every 4 couples. The efficacy of dating apps suggests that online dating is here to stay, and may even gradually replace traditional avenues for finding romance. This presents an interesting possibility for marketers to tie their brands to the pursuit of finding love. Five content marketing examples from dating sites and apps. As online dating services become increasingly popular – with 15% of all American adults reportedly having used one – these sites are cleverly tapping into customer demand. While some larger dating sites rely on television or PPC advertising, good old fashioned content marketing remains a great way to attract a clientele. OKCupid. The original incarnation – OKTrends – was run by the company’s co-founder, Christian Rudder, who used his mathematical background to set the tone of the blog. Essentially, he turned statistics and user data into fascinating articles, generating huge interest from online readers in general – not just those using its main dating service. Since being acquired by Match.com the blog has changed, however data and insight from the dating community remains at the heart of its content. It also regularly posts larger features, designed to poke fun at the perils of modern dating. One recent example is the amusing ‘Dictionary for the Modern Dater’, found on its Medium blog. Managing to steer clear of the clichés of online dating, it uses relatable humour to engage and entertain readers. Match.com. Match.com is another site that uses data to inform its content, largely for its annual ‘Singles in America’ study, which surveys over 5,000 US singletons to create informative and in-depth infographics and blog posts. Last year, the ‘Clooney Effect’ was one of the most successful pieces of content to arise, subsequently being picked up by a number of high profile publishers such as Glamour and Business Insider. Stemming from the statistic that 87% of men would date a woman who made ‘considerably more money’ than them (like Clooney and his highly successful wife, Amal Alamuddin) – it built on themes of positivity and empowerment to generate interest. With a reported 38% increase in traffic around the period the study was published, the results speak for themselves. eHarmony. With a helpful and thoughtful tone of voice, it aims to stem the fears and general stigmas that surround online dating, using advice-based articles to drive registration on the main site. While some have labelled its style of content as patronising, one area where eHarmony undeniably succeeds is in user-generated content. The ‘success stories’ page of its website is littered with positive reinforcement, cleverly breaking down content into various categories to target a wide range of demographics and backgrounds. Tinder. In just two short years, Tinder acquired more than 50m users – a feat that can perhaps be put down to its shrewd use of third-party integration. By enabling users to sign up with their Facebook login, it cleverly cuts through the frustrations of traditional dating websites, encouraging a younger audience to download and use the app. Unsurprisingly, Tinder is also one of the best examples of how to use social media to engage users. Not only does it integrate social on its app (now allowing users to cherry-pick the Instagram photos that they would like to show on their profile) it also populates its own social media with interesting, humorous and decidedly tongue-in-cheek content. For example, its Facebook page continuously drives interest. Last year, a Valentine’s Day post generated over 58,000 likes, 9,600 shares, and 2,900 comments – coming out on top in terms of engagement for online dating sites. Hinge. Dating app, Hinge, has turned its back on ‘swipe culture’, recently introducing a subscription-based model to help users cultivate meaningful connections. Features of the app, unlike Tinder, are also designed to resonate on a deeper level. For example, users are required to ‘heart’ specific parts of another’s profile such as the book they’re currently reading or their go-to karaoke song. Using a seasonal theme alongside a message of gratitude – it was a clever example of how to use content to reinforce brand values and reignite user interest. 10 Online Dating Advantages and Disadvantages. Share. Love knows no boundaries – this is what everyone has probably heard. Centuries ago, inter-cultural marriages were the prerogative of royals only. But nowadays, anybody is free to search for the love of his/her life overseas. The modern tech progress brings us an abundance of online communication means including online dating sites and even mobile applications that indeed lift all restrictions on your dating regime. No wonder that the proportion of international couples rapidly grows. So we suggest you take a look at five pros and five cons of online dating to become aware of what it may give you. Let’s start right now with the pluses. Online Dating Advantages. 1. Fast and convenient. This is apparently the first item we should outline. Some people still believe a widespread myth that online dating only works for those who fail to find a good partner in real life. Yet the reason why it is so popular is different: online dating merely saves you time and energy as you can meet someone special without leaving your room. In our view, this is extremely helpful in our busy times. 2. There is plenty of choices. Yes, online dating services give you access to an unrestricted number of candidates. Whether you are searching for love in the nearby area or dream about meeting a decent Slavic bride, these resources are capable of matching you to who you want. Another beneficial aspect of online dating is that you can chat to several matches simultaneously and choose the best one. 3. You can pick a partner of your dream in several steps. Major dating services automatically connect you to people whose level of compatibility with you is very high. Not only you can set filters and see potential partners of a certain age, appearance, or dating goals – there is a possibility to meet someone whose interests and live values are similar to yours. And this all can be done just in a couple of clicks! 4. It is fun anyway. The conventional idea of romance may seem too ordinary to many people so they make up their mind to open new horizons. Online dating not just provides you with sufficient information about attractive people you meet – it allows you to study foreign cultures and languages. If you don’t hesitate to make acquaintances on the Internet, some of these people will likely enrich your self-development. By all means, even unsuccessful relationships give us lots of valuable experience. 5. You can make whatever impression you want. Online dating might really work for people who feel insecure about their attractiveness, both outer and inner. You should basically work on your self-esteem in order to make it adequate but meeting people on the Internet often relieves you from the extra pressure in the beginning. Sometimes, it’s easier to approach a stunning single woman via clever messages than trying to woo her at the bar. So you know what the very basic advantages online dating can provide to you are. Yet there are minuses as well. Now, it’s time to switch to them now. Online Dating Disadvantages. 1. Setting your priorities right may be difficult. Having access to a big number of prospective daters is nice but on the other hand, it may be overly difficult to make the right choice. Many users run into extremes – they get attached to someone with no good reasons or vice verse practice polyamory. It is important to find the golden mean and set realistic expectations of what you are looking for. Don’t stick to one variant until you really feel the connection. 2. It is still like buying a pig in a poke. You never know what you will get in real life. You may marvel at stunning profile photos of your dates, have fun chatters with them – but it is still not enough to get an idea of who they are. Live video chats indeed help you clarify the things, however, in-person meetings is what your future couple needs. 3. You have to venture your time and effort. Online dating is capable of eating your free (and even working) time up. If you know there’s a risk for you to become an Internet addict, it is necessary to plan your communication out. On the other hand, it is quite difficult to impress representatives of the opposite sex just via your posts and photos as nothing works better than live talks. 4. Being in a long-distance relationship was never easy. Well, this topic is 100% worth creating a separate article. The distance between partners-to-be is probably the largest pitfall of online dating. We only hope you understand the seriousness and difficulty of this dating mode. There are many things to consider and work out if you’re gonna try it. 5. Not always online contacts are safe. Online frauds aren’t rare nowadays so you should always be careful on the Internet. Some people are sure all online dating sites are scams. In fact, this is false. But you should nevertheless control what personal information you share and read guides to protecting yourself (they are available on our site as well). Rules for Safe Online Dating. Nowadays, the Internet is full of scammers who have bad intentions and want to profit off you. Therefore, you should know a number of simple rules that you need to follow in order not to be deceived when looking for love on a dating site. Don't rush to pay. Dating sites and apps often make money from paid features. However, you can get by with the free version of a dating site. Moreover, most of the paid features are needed only by those people who use the application too often. Consider personal data protection. You should not register on a dating site using your main email account, and even more so link your profile to a Facebook page or Instagram account. Your profile page on a dating site should not be indexed by search engines. Don't follow links. In the best case, scammers will steal your password for the profile page, in the worst case, they will supply a virus dangerous for your computer or gadget. Select appropriate photos. Do not post photos that you use on other Internet resources. Google's image search feature can suddenly lead scammers to your social media profiles. Don't post too personal photos. Do not post too personal photos and videos on your profile page, and even more so do not send them to your interlocutors through private messages. It's not about violating personal boundaries, but about the likelihood of blackmail. Be vigilant. You should examine the profiles of potential chosen ones for conflicting or implausible information. Any discrepancy between the data and the questionnaire with reality should alert you. Use the site's messenger. You should not immediately give your interlocutor your email, nickname in Telegram, or phone number. It is easier to interrupt unwanted communication on a dating site than to block an interlocutor wherever they can only reach you. Don't be afraid to complain. If you receive insults or even threats from an interlocutor, this is a sure reason to complain about the profile page of this person to the site administration. Make your own decisions. Of course, the initiative is a good thing, but do not allow yourself to be pressured and do not put pressure on your interlocutor yourself. The decision to meet in real life should be mutual but not made under persistent requests and persuasion. Agree on a meeting place. Make an appointment only in a location known to you and be sure to tell your friends where and with whom you are going. It will not be superfluous to ask them about a "control" call to make sure everything is okay with you. Tips to get the best from online dating and find your love. Decide how you want to find candidates for dating. Some dating sites offer you matches selected by comparing profiles. This is the simplest method, although not very reliable since the selection is made by software algorithms as a result of cold calculation. Are you ready to spend money on dating? There are free sites for virtual dating on the network. But with all kinds of paid subscriptions with additional functions such as displaying a profile in top places, your chances of meeting a partner get higher. Be ready to reject and be rejected. Don't take the answer "No" too personally. After all, most likely, by refusing to communicate with you, your age, hair color, place of your residence doesn’t suit a person. They do not know you. Online Dating Statistics (2021) - Who Uses Online Dating More?

Dating can sometimes be a troublesome area of our lives. For something that should give us great joy, dating can be a perilous journey for many until we find the one. In the past, some people have found it difficult to meet someone using traditional routes. More and more, therefore, we are using online dating sites and apps to further our romantic lives and our success there. But has the huge growth in online dating sites and apps actually helped us be more successful in our love lives? How many of us who have ever used a dating site as a way to meet someone, have met someone that we have started a serious relationship with? Has the increased usage of dating sites and apps simply improved the quantity we date as opposed to the quality? Here in this article, we look at online dating statistics and what users say about their success with using online date sites to help their love lives. We investigate what online daters say about any relationship that they have started online. We ask if they say they have ever found true love and whether they like someone seriously through the use of online dating sites and apps. Online Dating Statistics By Year. It goes without saying that the use of dating sites or apps has increased and that there are more and more online dating users looking to start a relationship with men or women around the world. Below, we look at the exact number of online dating users in the US between 2017 and the projected usage up to 2024. While the rate of growth slows down, we can see that over 7 years, from 2017, there are going to be an extra 10 million people using online dating platforms as a way to meet someone. That’s a huge increase. That’s just under a 50% increase in under a decade - and that’s without knowing what the technology will be like in 2024 too. If you consider that apps like Tinder were established less than 10 years ago, who knows how we will use a dating site or app 4-5 years in the future. More and more dating sites or apps will use our online information to target us so that we make more efficient use of the online dating experience. That’s not to mention that more and more dating sites and apps will be established that fill more and more holes in the market. People are increasingly more open about their sexual orientation and sexual preferences. This gives dating sites and apps more scope to focus on specific sections of the population. Online Dating Demographics in the US. So what are the sections of the population that have used a dating site or app? It perhaps goes without saying that more and more people have online dated, but who are the biggest users exactly?

And more importantly, what percentage of those have ever married or been in a committed relationship with someone they met on a dating site or app?

In the below graph, we see that just under a third of the US population have ever used a dating site or app. That’s a huge section of our society that makes use of the internet to find someone to start a relationship with. Plus, over 10% of the population have met their other half online. While that doesn’t sound like a huge amount, if you consider that every 10th person you meet has had a successful online dating experience, that’s a lot. The types of people that use online dating platforms also produce a lot of interesting online dating statistics too. While the race of those using online dating users is broadly equal, as well as the usage by gender being about equal, the LGB community is the far more prevalent online dating users. Interestingly, it is this section of the population that has the greatest number of successful relationships, too, when it comes to meeting someone online. Over 20% of their relationships that began through an online dating site or app went on to end in marriage or at least become a committed long term relationship. Another way to categorize online daters is to see what age range they fall into. The biggest users in that respect, by far, are those in their twenties. Almost half of those that have ever used a dating site fall into this bracket. And almost 20% of them have found themselves in a committed relationship as a result or even marriage. By Gender. Even a different study by YouGov confirms the differences between men and women when it comes to using online dating sites. While the figures are not exactly the same as those found above, YouGov found that almost 40 percent of all men have used online dating as a way to find a partner online. Conversely, that is in the face of 70% of women saying that they have never used a dating site. Female users and online daters, according to YouGov, only make up 27% of the population. By Region/Location. Breaking down online daters and online website users into where they come from in the USA also generates some enlightening online dating statistics. There are some apps that are used by perhaps predictably larger amounts of the population in certain regions simply down to the natural makeup of the public - like 69.7% of all the users of Black People Meet being from the South, or 50.7% of all users of Coffee Meets Bagel being from the West. However, eHarmony sees most of its users, at 58.4%, coming from the South and only 10.1% of them coming from the Midwest. That is a huge proportion of their users that come from just one area. By Age. As briefly alluded to from our first graph, the younger generations seem to be the main users of online dating sites and apps. According to YouGov, it is almost half of the population of 18-34-year-olds in the US that say they have ever used a dating site or app. However, that is in stark comparison to 81% of all the people aged over 55 who say they have never used a dating website. By Sexual Orientation. By far the biggest stand out dating statistics studies, that see who has ever used a dating website, highlights that the huge section of society that have logged onto a dating site or app are members of the LGB community. In one of our first graphs above, we can see that 55% of all people who say they have ever used a dating site or app are not straight. This could be because it still remains easier to find other members of the LGB community online, so this could be set to change with more and more people far more open about their sexuality. Platforms Used In Online Dating. So now we know what type of people have used online dating platforms, what online dating statistics are generated if we look at what platforms are the most popular? While some online dating statistics vary in some findings, there is a particular area that seems to stand out across any study. The resounding answer is that Tinder seems to be the most used by far. According to Survey Monkey, over a quarter of all online daters, use Tinder as their app of choice. Tinder statistics are perhaps not surprising - it is so well known and the ease of use within the app is undoubtedly a reason why it has been so successful. Other well-used sites are Bumble, Plenty of Fish and OKCupid. What Online Daters Look For First In The Profile. Sadly there are no hard statistics that will prove what online daters look for first in the profile of either female users or male users. All men and women will typically look for something different in many online profiles. However, if you use online dating as a way to meet men or women for romantic purposes, there are a number of things that can improve your chances of striking up a connection with someone. Firstly, it can be a great idea to ask your friends for help. This is something that statistics won’t often show, but friends will know you really well and suggest ways to put your best characteristics forward. These could well be traits that you would have otherwise overlooked. Also, they’ll help you avoid any cliches that can work against you in a profile. Cliches often have the effect on making people roll their eyes when they read many online dating profiles. It’s also a good idea to remain as honest as possible but also using a really positive and optimistic tone. Statistics do show that people in general - if they use online dating or not - are all drawn to those that tend to be happier. There seem to be no statistics that prove which interests or hobbies larger sections of the population are drawn to over others. Finally, in terms of photos, again there are no hard statistics that have an overriding direction on what we should all use online dating profile dating-wise. Presumably, this is because it points towards how we all have highly diverging wants and needs in a partner. With honesty in mind, it is better in the long run to use an up-to-date photo. Some statistics say that action shots get the most hits but some statistics argue that photographic portraits are the best for use online. Intent When Dating Online. It is all very well looking at online dating statistics in terms of demographics, but before users decide whether dating sites or apps will be useful for their purposes, they need to know what other users intend when they sign up to online dating platforms. So what are the reasons people use online dating?

Is it really to find a lifetime partner? Or is it more often than not only ever used to find a sexual partner? Kaspersky did some work on generating online dating statistics behind why both male users and female users sign up to online dating sites. Some of their findings were quite surprising. While the majority of people did admit that they have used a dating site simply for fun, a large proportion of people use them to find friends, too. The next largest reason is perhaps an intention that sits somewhere in between finding friends and just having a good time - around a quarter of all users or online daters users say they sign up to sites or apps to have a good time with an interesting person. There are, of course, people who use it with the more commonly believed stereotypical intentions in mind. Almost 20% of the men asked say they use online dating for sex, while only 5% of women admit that this is what they have ever used online dating sites for. However, in terms of people using online dating sites or apps to find a serious relationship or marriage partner, men still were the biggest group to admit to using them for this intention. For example, 20% of all male users admitted they online dated to find a partner, while 12% said they used it for marriage. With respect to female users and women, 17% of this demographic admitted to using online dating sites or apps for a serious relationship and 10% for marriage. This is perhaps surprising - many people would imagine that it is women who used online dating as a means to find a committed partner. Is Online Dating Safe? Dating online in the main remains safe. If you use online dating as a way to meet other female users or other male users, you will be totally secure as long as you follow a few recommendations to maintain your safety at all times. These measures protect two parts of your life - both physically if you ever meet someone you have contacted online and also your online data. Both are crucial to keep secure so that you do not fall victim to any crimes. With respect to your online data, it is imperative that you secure your networks and your devices. This means using strong passwords and password management systems to ensure that your devices cannot be hacked into. Secondly, ensure that you are always using a secure network. If you are in your home, protect your own network by using a password - again with the help of a password management system - and if you are out, ensure that you either do not divulge any passwords over the network you're using or any sensitive data. This means you never tell the people you are contacting your address, your bank account details or any other unique identifiers that can work towards a picture that helps an online criminal commit identity theft. Secondly, ensure you do not become part of another horrible set of statistics as a person that has an ill-fated meeting with a person they have met online. Both men and women are both capable of falling victim to someone who says they are someone they are not. There are some men and women out there that use online dating sites to meet others with wrongful intentions. To ensure that you protect yourself against these men or women when you use online dating, try to meet them in public places up until you are sure they are safe. Always tell others where you are going and who you are meeting too so that they know your movements in advance. All these things will work towards maintaining your safety at all times. Other Concerns On Online Dating. With the rise of internet dating, there has also been a rise in how people abuse the system of online dating sites and apps. As such there are, quite rightly, a number of concerns the public has when they are dating online and meeting other men and women through the use of the internet. In fact, 63% of all online daters say that they worry about their handset or computer being infected by a hacker’s virus, malware or spyware. The implications of this are large and can have a material impact on a user's life if hackers do in fact manage to get their illegal software installed on users' handsets and networks. Additionally, 61% of all online daters say that they are scared of their data being stolen from their chosen dating site or app in a data breach. Many more concerns continue along the same vein with a similar portion of all users admitting their worry. Additionally, there are some other more physical worries and concerns that users say prey on their minds. Some male users and female users of a dating site or app say that they worry about meeting up with someone in real life who is not who they say they are. From there, users either are anxious that at best the person they eventually meet has simply lied about their physical appearance or worse that they are a criminal seeking out vulnerable people to attack in either a physical or psychological way. How Long Does It Take Before People Start Giving Out Personal Information?

Given all the pitfalls that can happen from being too relaxed about giving out your personal information over a dating site or app, many people do try to hold back on what they say about themselves. This can be counter-productive, however, when you are trying to meet someone online, so how long does it take before online daters start giving out personal information. The general statistics from Kaspersky found that there was broadly a fairly balanced approach to how long divulging details take. For some, it takes more than several months, yet for others, it takes just minutes or hours. More specifically, 19% of both female users and male users that have ever used a dating site or app say that it takes more than several months for them to give out information. Breaking down these online statistics further, a quarter of all female users take more than several months to give out information. Yet 13% of the same group of online daters say that they have given out some sensitive information in just minutes. Within that group, it is the male users who are more likely to give out information, with 16% of them admitting to telling someone important information about themselves quickly. How Many People Lie On Their Profile?

Arguably, a big bugbear about the statistics behind online dating is the lying that takes place on someone’s profile. But in this day and age, where we all use online dating far more and it is so much more accepted by our culture, how many users lie on their profile? Looking at the statistics, the biggest proportion of users that lie on their profile tend to be those in their late 30s to mid-40s. Of that group, the ones most likely to lie are male. They say that they do this for fun, though it is not clear what they lie about to get their kicks from. Other interesting statistics are that younger women or men, in the 16 -24 age group are likely to lie on their profile to protect themselves. It is female users in this group particularly that are most prone to do this. Finally, one very interesting set of online statistics comes from those that want to use online dating as a way to meet people, but they lie as they are afraid that they will be recognized by others that they know already. Given the growing acceptance of online dating and the increased usage and success that it breeds in relationships, it is a little surprising that 15% of male and female users asked in the Kaspersky dating online statistics study, claim that they lie so they are not spotted by friends. Plus, broadly speaking, this is a reason that is common across all age groups and both genders. Younger women are just as likely as older men to lie on their profile to stop themselves from being recognized by friends or acquaintances. How Many Get Replied To? Finding out the statistics behind how many messages or online dating profiles get responded to is a tricky business because online dating websites don’t want to inadvertently promote the failure rate of their sites. While they can be very successful, a lot of people still have to go through a lot of rejections or radio silence from people they message. Bearing this lack of statistics in mind, it is good to take a more qualitative approach to improve your hit rate if you are struggling to make a match. Ensure that you are actually messaging people that say they are into someone with your character or physical traits. If you message someone who has specifically said that they want their prospective men or women partners to be a certain age or height, then you can’t expect to have a reply from them if you are not within these parameters. It is, therefore, recommended that if you use online dating, wherever you are in the world to be as honest as possible. If you like someone, you would be crushed to find out that they were not who they say they were after you continued to contact them. You, therefore, need to have a similar approach to the men and women you contact when you use online dating as a means to meet people. That respect for their wants will go a long way. Negative Interactions On Online Dating. There are a couple of categories of downsides to online dating. The obvious is that the relationship started after using an online dating site is not what they wanted it to be. By far, women are the biggest of the online dating statistics that have found themselves to be on the receiving end of negative behavior, like being contacted continually after asking not to be. According to the statistics, some have even been subjected to being sent sexually explicit texts or images when they were not asked for. Sadly, a large portion has been called offensive names and just over 10% have been threatened physically. That is not to say that only female online daters say they have experienced this type of behavior. A large percentage of male users found in our statistics say that they have been subjected to the same sorts of actions from the users they have interacted with. While this seems to be a huge downside to online dating, it is possible to argue that this would happen in the realms of dating that started in more traditional routes too. Bearing that in mind, it is important to also be aware of a downside to online dating that cannot occur when meeting potential partners in more traditional ways. Being the victim of identity theft is a huge problem with online dating, and online dating statistics have shown that the technical or data leak problems that have come about due to the use of online dating are substantial. For example, 12% of people who don’t use online dating have been infected with a virus online or with malware. This increases to a massive 29% when someone has continued to contact dates through an online dating site or app. These statistics are quite stark. Another large increase can be seen when users are asked to share private or sensitive details. 13% of people who have online dated share such details, while only 3% who have never used a dating site have suffered the same mishap. Downsides Of Online Dating. There are a number of downsides to the use of online dating - a few of which we have mentioned here already which a number of statistics and studies have emphasized. One of the biggest downsides is when you meet someone who has different intentions to you for the results they want to see from using dating websites and apps. This can mean that you may want to meet men or women that want just sex after they contact a person they have met online, while you were actually signing up to a site's service to start relationships. Other downsides include meeting someone who is not who they say they are. This lying can have small or large ramifications. It could be that the men or women you have been messaging are simply lying about their height or true hair color. However, it could also be that the men or women you are messaging are wrongful intentions behind meeting others online. They may be using websites as a means to find their victims for their sex crimes or other physical abuse, or they may be trying to meet others who are vulnerable so that their financial status can be taken advantage of. Finally, sadly the statistics show that being a victim of online crime is also a possibility when you use online dating as a means to meet other men or women. The reason being is that you are more likely to divulge sensitive information to a person you believe you can trust. Online criminals around the world sometimes use online dating websites as a way to build up that trust with naive members of the public. Their tactics can be very underhand and sophisticated so that some do not even notice that they are providing the person at the other end of the internet connection with sensitive data. Plus many statistics show that too many of us are guilty of not using strict or stringent enough security measures while we are online. This means protecting our devices with passwords and ensuring that our accounts in whatever apps or dating websites we use are protected with strong passwords too. Importantly these passwords all need to be different and it also helps if we all use antivirus software to protect against any infections that hackers may spread through dating websites or apps. Success Rate In Online Dating (Ended Up Together) Many members of the public who are considering online dating will be interested in the statistics of the success rate in online dating. In a study conducted by Statista, it was found that 17% of online daters have ended up in a long term relationship after meeting someone online. Additionally, it was found that almost a third of all asked knew someone who had met their partner online. However, 40% of those asked in this statistics study asked said that they did not know anyone who had successfully met a partner through a dating site or app. Realistically, this means that this is fairly evenly balanced or distributed in the investigation’s findings. While potential online daters may have wanted better-looking statistics, it may be a good idea to bear in mind what the answers would have been if the question had asked if people knew any men or women who had ended up in a long term relationship established via more traditional means. It is important to bear in mind that not every couple stands the test of time when they meet in a bar, through friends or at college. Do The Compatibility Algorithms Work? It is hard to answer whether compatibility algorithms really work as there are too many variables to create a scenario where there is a fair test involved. The reality of the situation behind online dating is that, as it increases your chances of dating at all, you are more likely to hook up with someone - arguably that could be the algorithm working or simply your increased dating that has helped. How Do People Protect Themselves When Dating Online?

Perhaps one of the less thought about online dating statistics is how to stay safe while dating online. Yet, it is incredibly important for us all to do this so that when we meet someone, we know we are going to meet someone who has been telling us the truth. While some people may tell the odd white lie about their height or other parts of their appearance, some people lie about their true intentions of being on a dating site in the first place. Their intentions may not be honorable, and it is those users that you have to protect yourself against. To ensure that they stay safe online, there are a number of practices that both male users and female users can and do use. A large portion of men and women search their potential partner’s name online as well as looking at their social media profiles to ensure they are who they say they are. Worryingly, however, almost a quarter of all users do nothing at all to ensure that they are safe when they use online dating. The above actions tend to be ones that you can carry out when you have met a match online. However, if you have ever used a dating site, there are a number of things you can do to maintain your online security too. This means that you do not leave yourself vulnerable to being the victim of online fraud by hackers or online criminals that take advantage of learning about sensitive information through dating profiles. Bearing this in mind, over a third of all users, employ the use of strong passwords while online and about a third also share very limited information over an internet connection. Ensuring that antivirus software is installed on their handheld devices and computers is also a popular option as well as making sure that apps do not have full access to contacts and social media accounts. This is so that online criminals cannot get access to your sensitive information over an internet connection and get hold of your sensitive data to help them commit identity theft. Dating VS Online Dating. Ultimately, a lot of us who are tempted to start online dating don’t sign up as we are unsure as to whether it is successful. eHarmony, one of the first online dating sites, conducted studies to find out where couples meet. They found that a fifth of all couples now meet through online dating. While the majority of couples meet through a friend given that over half of all relationships start in this way, it is still a large portion of all relationships that start due to an online dating experience. Why Do People Prefer Online Dating?

There are many reasons that people prefer online dating than relying on friends to set them up with a potential partner or simply meeting in a bar or club. Many users say that many online websites and apps simply connect them with other single people in a far more efficient process than leaving it to find a mate down more traditional routes. It possibly can improve the chances of success too. This is thanks to more and more niche sites and apps connecting more like-minded people and finding more like-minded people too. While meetings through friends can increase your chances of meeting people like you, a website can do this in a far quicker and more efficient way. It has huge databases of potential partners that have already admitted to having similar likes to yours. Do You Save By Dating Online?

Arguably, there are two elements of your life where you will save by using websites to meet others for relationships. You can save time and money by meeting other guys or women through an internet connection on a specialized website because you are meant to be increasing your chances of meeting others with the same intentions in mind. Online dating is now incredibly common. According to the statistics, in the US for example, around 30% of the population have used a website to meet other people online. It can be hard to put exact numbers and statistics on which dating site has the highest success rate as dating websites around the world are likely to try to skew the statistics and underlying data when asked. However, if you are choosing websites purely on their success rate, it is beneficial to either choose a very popular one so as to increase your chances of meeting anyone - or to use one that has a niche that interests you. Again this will increase your success rate of finding someone to love. The statistics behind the success rate of online dating around vary slightly according to the studies you look at. Plus, some studies can be skewed by what type of users are asked and what those users say about their experiences. However, it is fair to say that online dating can at least increase your chances of dating men or women in the first instance, and so the likelihood of meeting someone you may start a serious partnership with is therefore increased. That being said, in some studies, it has been shown that around half the US population knows at least someone who is in a couple thanks to meeting their significant other online. According to a Stanford sociologist, meeting a person through the means of the internet is the most popular method of meeting someone romantically around the world. Within the US, the same investigation found that it was how most heterosexual partnerships started. Dating Apps & Advertising: Should You Swipe Right or Left?

Happy Valentine’s Day!

Or, Single Awareness Day depending on your current relationship status. But, TBH Valentine’s Day is truly the most important day in February. Thank you Leslie Knope. The dating scene has completely changed in the last few years. Gone are the days of meeting a handsome stranger at the bar or being set-up on a blind date. Now, my dating life is dependent on swiping left or right. I once swore to never embrace the ever-growing online dating scene. Thought it was something for older generations. I value meeting somebody in person, where you can immediately determine if there is any interest before committing. However, for better or worse, I have caved. After being bombarded by constant advertising for online dating sites, such as Match and eHarmony and increasing presence of dating apps in my friends’ lives; I decided to take the plunge. How do you know which app is best suited for you and will get you the best results?

This is when advertising comes into play. The popular dating app, Hinge, created a campaign just to differentiate itself from the competition to showcase its value to someone like me. The “Let’s Be Real” campaign used Hinge’s questionnaire feature, a tool that allows users to answer questions about themselves, which is then used to find a connection, all to showcase their matchmaking abilities. A consistent concern for those who use online dating apps is being catfished. The term is pinned from a documentary about a man who forms an online relationship with a woman who happens to be a different person than he is led to believe. This documentary and an MTV series about the topic has made it a staple term in pop culture. Bumble, a dating app with a feminist spin, implemented a facial recognition software to help prevent this. To promote this feature, they launched the “The Great Catch” campaign. Bumble placed a food truck that served catfish on busy intersections in NYC. Customers were told to download the Bumble app and show it to workers before eating. Copy on the food truck read, “Catfish just got served.” OkCupid recently rebranded with their “DTF” campaign. Embracing the millennial tendency to shorten any phrase into an acronym. OkCupid took a phrase that is meant for one thing and redefined it for something completely different. The vibrant campaign also took advantage of the political landscape, with some ads reading, “DTFight about the president,” or “DTFilter out the Far Right.” Besides using advertising to promote themselves, some of these apps are utilizing advertising within their respective app. Of course, this is a separate way for the app to make a profit without relying solely on paid subscriptions by users. Brands that have taken advantage of this new advertising landscape consist of beer, wine and spirits, travel/tourism, retail, condoms and even networks to promote upcoming shows. These adverts aren’t just placed at the bottom of your screen in a banner ad format. If you use Tinder regularly, you may notice that ads have implemented mini “profiles” giving the user the option to swipe left or right. Like any brand, dating apps, I believe, have the potential to utilize advertising in great ways. Especially for someone like me who may have some skepticism about the online dating world and what value it can hold for me.


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